> For the complete documentation index, see [llms.txt](https://metafluence.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metafluence.gitbook.io/docs/background.md).

# Background

[Keepface](https://metafluence.gitbook.io/docs/www.keepface.com) is an influencer marketing platform connecting brands with social media influencers. 

<figure><img src="/files/LmS3AluCfpcOJfHN9Bn6" alt=""><figcaption></figcaption></figure>

After evaluating numerous influencer campaigns, we've determined that performance-based influencer marketing is the key to achieving success. Following our experimentation with the "Influencer Shop" project involving 200 influencers, we validated the concept and decided to pivot it into a 3D immersive environment, enhancing engagement and enjoyment. Additionally, we are incorporating web3-based earning models for a more dynamic approach.